Philipp Lenssen’s Tips For Crafting a Linkable Blog Post

Philipp Lenssen used his Googleblogoscope experience to craft a diagnostic quiz to assess how likely other bloggers are ink to your blog post.

Philipp Lenssen Offers a Diagnostic For Crafting a Linkable Blog Post

The prolific Phillip Lenssen has leveraged his Googleblogoscope experience to create an extremely useful diagnostic quiz for assessing if you’ve written a linkable blog post (how likely it is that other bloggers will link to your blog post). He advises that

“Linkability shouldn’t be your main goal when blogging, but it’s a good indicator of how approachable and interesting your writing is.”
Philipp Lenssen

Some of his key points that I find useful to remember are:

• Make sure you write something original, and not just a few sentences. Write about what you know.
• A small illustrative or explanatory image can go a long way to improve your post. This is great advice that I have yet to follow. I am continually impressed by Dave Pollard’s ability to express his business insights in graphics:
  • The Blogging Process
  • Putting Things in Context: Why I Blog
  • Social Networking: Still Not Meeting its Critical Promise
• Blog daily. I still struggle with this, but I am discovering that forcing myself to write every day, even if I don’t get is finished enough to post, forces me to clarify my thinking on an issue, which is valuable in itself.
• Re-read and revise for clarity and offer a perspective for someone new to a topic.

The best thing about the http://www.howlinkable.com/ quiz is that it prioritizes it’s advice to offer the top ten add suggestions for improvement; once you have addressed the basics you see more. Also, not everything you can check off will improve your score (something Fleming Funch overlooked); sometimes you need stop doing something to improve. My current linkability is 45% and I need to blog daily, use more illustrative examples and images, and add my photo to my about page to get it to 54%.

One suggestion that Philipp Lenssen didn’t make directly that I think is a useful perspective comes from Saheli S.R. Datta’s article “7 Habits of Highly Effective Blogger”

“Think of your blog as database, not a newspaper-like collection of dispatches. your archived posts should be easy to find through Google and Technorati, so cite authors and publications by name, and use tags, categories, and keywords consistently.”
Saheli S.R. Datta

Mr. Aridewa at the Moojik Times  also has a excellent summary and elaboration of Lenssen’s advice.

Here is a list of the questions courtesy of Fleming Funch, for clarity I have added “[Negative]” to those practices that detract:

1. My post title includes a pun [Negative]
2. My post title includes more than 10 words
3. I start off by explaining the post’s core idea
4. My post contains more than 3 paragraphs of my own writing
5. I spell-checked my post
6. The post’s idea was “sleeping” inside my head for several weeks before I wrote it down
7. I was the first to report on this (as far as I know)
8. This post might have profound implications for a company, celebrity, or politician
9. This post might have profound implications for my readers
10. This post is in-tune with the overall topic of my blog
11. I illustrated my post with screenshots, drawings, or clip art
12. I end the post with a “bang”
13. I use the Creative Commons license to share my content
14. I emailed friends to let them know about my article
15. I validated my blog’s HTML after posting
16. I use a standard blog template
17. I read my own post for clarity at least twice
18. I use links, bold/ italics, or lists
19. I’m blogging daily
20. My blog is read by many people
21. My post is English
22. I’m reporting on first-hand experiences
23. The subject I’m writing about is close to my heart
24. My post includes a video, audio file or ZIP download
25. Readers can comment on my post
26. I submitted the post to Digg
27. I submitted the post to Metafilter
28. I submitted the post to Boing Boing
29. I sent the post to a mainstream news source
30. My post is above 250 KB (including images) [Negative]
31. I checked my blog’s appearance in at least 2 browsers
32. I include a large ad on top of the main content [Negative]
33. My ad colors resemble my main content [Negative]
34. I decrease the font-size quite a bit to make the layout look better [Negative]
35. I’m citing my sources and delivering proof for what I say
36. I’m using affiliate links inside my post’s content [Negative]
37. My post might be considered controversial by many
38. Some parts of my post make people laugh
39. My server is fast to deliver pages, even under heavy traffic
40. My full name is included at the beginning or end of the post
41. My “About” page is linked in the navigation
42. My “About” page includes my bio and photo
43. I’m using several JavaScript widgets (like counters) in my blog [Negative]
44. I’m checking my blog statistics every few days
45. I consider myself an expert on this post’s topic
46. My page includes animated ads [Negative]
47. My page includes an ad that pops up or is overlaid on the content [Negative]

How Philipp Lenssen developed HowLinkable

Checking dozens of links daily for Google Blogoscoped, I realized there are several factors that make me link (or not link) to other blog posts. I’m sure every other blogger experiences the same. It’s almost like you build a “spam filter” in your mind, and if too many things seem to be wrong with the post, you don’t link to it – or vice versa, when a lot of things are “right” with the post you just have to link to it. It’s an intuitive choice but I think it consists of various micro-choices, which I tried to formalize with the test to help others create more linkable posts. Linkability shouldn’t be your main goal when blogging, but it’s a good indicator of how approachable and interesting your writing is.”

Philipp Lenssen in  May 2006 from HowLinkable About Page

Related Blog Posts

• What is Your Website Grade?
• Good Blogging is Good Linking

Update Fri-May-26 2023

Philipp Lenssen created a diagnostic that stands as a high water mark for me. His quiz mixes practices that help and harm and he limits his advice to a few things to fix at a time. Many pages are no longer on the Internet, I have added to links to pages in the Internet Archive when I have been able to find them.