Archive for March 10, 2018

How To Scale Up Qualitative Research Efforts

Written by Sean Murphy. Posted in Customer Development, skmurphy

Qualitative research that allows firms to understand unmet and emerging needs is now the bottleneck for the specification, development, and delivery of significant new products. This is the result of substantial investment in the last two decades in tools for software development, quantitative evaluative research, marketing and sales. This has fundamental implications for how product development, sales, and support operations need to be organized and to collaborate.

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