How To Scale Up Qualitative Research Efforts

Qualitative research that allows firms to understand unmet and emerging needs is now the bottleneck for the specification, development, and delivery of significant new products. This is the result of substantial investment in the last two decades in tools for software development, quantitative evaluative research, marketing and sales. This has [...]

By | 2018-07-06T18:12:36+00:00 March 10th, 2018|Customer Development, skmurphy|0 Comments