Steve Blank serial entrepreneur, author of “Four Steps to the Epiphany,” and a lecturer at the UC Berkeley Lester Center for Entrepreneurship and Innovation will be speaking at TiE on Wednesday August 15, 2007. The event starts at 6pm and ends by 10pm, it will be held at the TiE Conference Center, in Suite 108 of 2903 Bunker Hill Lane, Santa Clara, CA 95054
Steve is an insightful and energetic speaker. His focus is on what he calls the “customer development” problem in startups, which is parallel to the product development problem, but much less well understood. Most engineering heavy startups focus primarily on technology and product development risks, ignoring that customer adoption, market size, and share of market are almost always the most significant risks a startup faces.
I am a huge fan of Steve and his book, and have blogged about him several times. He has the best methodology that I am aware of for startups who are in product definition and early market exploration. His techniques will also work for established firms launching new products. Tickets are $20 for members and $50 for non-members, cheap at twice the price as far as I am concerned. I hope to see you there.
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