Prioritizing Your Target Market Niches

Tuesday of this week I attended an online workshop hosted by Cheryl Downing, founder of Cheryl Downing and Associates. The topic of the workshop was "Prioritizing Your Target Market Niches." From the workshop I learned: 1. Why you should select your top 3 target market niches 2. Why to focus [...]

By | 2007-10-10T17:29:26+00:00 August 31st, 2007|Events|0 Comments

Another Perspective on Paul Saffo’s Talk Aug 28

Two days ago I attended the Churchill Club breakfast presentation featuring Paul Saffo. It was a very insightful and thought provoking talk that revolved around his Harvard Business Review article "Six Rules for Effective Forecasting." From his talk I took away three points You can't predict the future! I don't [...]

By | 2009-12-21T00:41:44+00:00 August 30th, 2007|Events|1 Comment

September Bootstrapper Breakfasts

This month we continue our regular schedule of "first Friday" in Palo Alto and "third Tuesday" in Sunnyvale. We will start at 7:30am and end at 9am. Your cost is your meal + 20% tip; in each location we have a small back room to ourselves. Attendees are typically in [...]

By | 2014-05-11T11:25:44+00:00 August 27th, 2007|skmurphy|0 Comments

Getting More Customers Workshop Offered Sep-9-2007

We are offering our "Getting More Customers" workshop this fall in collaboration with the Professional and Technical Consultants Association (PATCA). The workshop covers ten proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their [...]

By | 2009-12-21T00:44:04+00:00 August 20th, 2007|Consulting Business, Events, skmurphy|0 Comments

By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09

Last night I attended a BayChi event held at the PARC auditorium. This presentation featured Guy Kawasaki, Founder of Truemors and Managing Director at Garage Technology Ventures. His presentation was titled "By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09." [...]

By | 2007-08-15T16:48:41+00:00 August 15th, 2007|Events, Founder Story, skmurphy|0 Comments