Tuesday of this week I attended an online workshop hosted by Cheryl Downing, founder of Cheryl Downing and Associates. The topic of the workshop was “Prioritizing Your Target Market Niches.” From the workshop I learned: 1. Why you should select your top 3 target market niches 2. Why to focus on the top 3 characteristics …
Two days ago I attended the Churchill Club breakfast presentation featuring Paul Saffo. It was a very insightful and thought provoking talk that revolved around his Harvard Business Review article “Six Rules for Effective Forecasting.” From his talk I took away three points You can’t predict the future! I don’t care if it succeeds or …
Here are ten oblique strategies to help get you and your team unstuck. The first line is the oblique strategy with added for a startup.
A summary of Paul Saffo’s talk on “Forecasting Innovation in Silicon Valley” at the Churchill Club on Tue-Aug-28-2007. Saffo drew on his recent HBR Article “Six Rules for Effective Forecasting.”
This month we continue our regular schedule of “first Friday” in Palo Alto and “third Tuesday” in Sunnyvale. We will start at 7:30am and end at 9am. Your cost is your meal + 20% tip; in each location we have a small back room to ourselves. Attendees are typically in early stage software startups, primarily …
As you develop your presentation–and more importantly refine it in response to feedback–here are five things to remember when selling a new product.
Text Treatments: text logos are simple, the company name is always right there. Most high tech logos are text treatments, they are clear and simple. With text logos you have instant impact, customers don’t need to decipher anything. Another benefit of text treatments are logo aspect ratio comes naturally with words. They always seem to …
I attended today’s Fabless Semiconductor Association Distinguished Speaker Series Luncheon Panel on “Fostering, Funding and Focusing on the Future of Innovation.” It was time well spent. It was moderated by Brian Fuller, the former Editor-in-Chief of EE Times, and now a VP with Blanc & Otus. Brian opened with an analogy between the US railroad …
FSA Panel on Fostering, Funding and Focusing on the Future of Innovation Read More »
We are offering our “Getting More Customers” workshop this fall in collaboration with the Professional and Technical Consultants Association (PATCA). The workshop covers ten proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 …
Getting More Customers Workshop Offered Sep-9-2007 Read More »
Last night I attended a BayChi event held at the PARC auditorium. This presentation featured Guy Kawasaki, Founder of Truemors and Managing Director at Garage Technology Ventures. His presentation was titled “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09.” You can find the entire …
The goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in the present.” Paul Saffo Paul Saffo is speaking at a Churchill Club Breakfast on Tue Aug 28 7:30am to 9am at Fenwick ( 801 California Street, Mountain View, CA 94041) on …
Paul Saffo at Churchill Club Breakfast Tue Aug 28 Read More »
For next Great Demo Seminar by Peter Cohan see https://www.skmurphy.com/services/workshops/ Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As …
Tim O’Reilly had a great post yesterday, “Surprises on the Bookshelves of CEOs” that also included quotes for entrepreneurs that he has collected over the years.
A useful basic sales model start with understanding the process that your prospects go through to make a purchase: understand believe act.
The following is a time capsule [Ed: more of a “tiny time pill” than a full capsule] from August 7, 2000. This was part of my personal home page in August of 2000 at Cisco. It was the height of the dotcom boom and bringing order out of chaos was a challenge.
Startups are hard work. Many fail in the first year and more than half within five years. Planning allows you to prevent problems, perseverance to overcome them.
I got a call from someone who asked me “you work with a lot of startups, what should I think about before joining a startup?” I asked him to clarify if they were asking him to come on as a co-founder or an employee and he said that they had funding and were looking to …
3 Key Questions To Ask Yourself Before Taking a Job with a Startup Read More »
August, normally a vacation month, is host this year to a number of compelling events for entrepreneurs. Guy Kawasaki is speaking at BayChi Tue Aug 14 7-9pm on “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09” where he will explain why and how he …
Guy Kawasaki To Tell Truemors Story at Bay Chi Tue Aug 14 Read More »
Jerry Weissman’s model for a successful presentation takes the audience on a journey from Point A to Point B: from uninformed and skeptical to persuaded and ready to act.
