Archive for November 28, 2012

2012 Checklist for End of Year Planning

Written by Theresa Shafer. Posted in Promotion

This is the season to think about next year – time to gather up what has worked in the past year and what new things to experiment with in the coming year. 2013 offers a very big opportunity to improve or tweak your business.

One way I try to figure out what holes need to be filled is by tracking the following things:

  • Size of mailing list
  • Number of website visitors
  • Number of new articles added to the website
  • Number of request for demos
  • Number of events held or attended
  • Number of press releases
  • Keywords
  • Top and new referrals streams (partners, websites, …)
  • New information sources

My promotion plan includes:

  • Email blast
  • Mail
  • Advertising (adwords, banners, print)
  • Website improvements
    • Website SEO
    • New information sources to target
  • Press releases
  • Conferences
  • Memberships
  • Speaking engagements
  • Video
  • Partners
    • New to target
    • Press releases

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