The Best Bad Plan

Often you have to choose from alternatives that all have problems or to triage and identify where you efforts will have the most impact in a bad situation. Reconciling yourself to the "best bad plan" is a key skill for entrepreneurs. I was reminded of this by the following exchange [...]

By | 2016-11-25T15:02:49+00:00 October 27th, 2012|skmurphy|3 Comments

Great Demo! Workshop on May 22-23, 2013

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to [...]

By | 2014-07-02T10:15:45+00:00 October 26th, 2012|Demos, Events, Sales|Comments Off on Great Demo! Workshop on May 22-23, 2013

Great Demo! Workshop on Oct 9 &10, 2013

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to [...]

By | 2014-07-02T10:16:03+00:00 October 23rd, 2012|Demos, Events, Sales|Comments Off on Great Demo! Workshop on Oct 9 &10, 2013

The Benefits of Collaborative Writing, Interviewing, and Improvisation

We collaborate transparently with clients, working directly as a common team on drafts of presentations, white papers, proposals, and customer interviews. This collaborative writing approach has no backstage, clients see our ugly early first drafts, but for teams trying to move fast to reach a working consensus and take action [...]

By | 2015-09-05T16:14:04+00:00 October 3rd, 2012|Rules of Thumb, skmurphy|2 Comments

Amar Bhide: Start With Affordable Bets in Markets Too Small to Interest Large Players

Four quotes from Amar Bhide's "Origin and Evolution of New Business." "Entrepreneurs who undertake uncertain initiatives face a wide spread between desirable and undesirable outcomes, but they cannot quantify the odds they face or even fully anticipate the possible results. The uncertainty is irreducible to the degree it cannot be [...]

By | 2014-05-11T11:27:29+00:00 October 1st, 2012|Books, skmurphy|2 Comments