Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight

Mary Sullivan has prepared a great presentation on "It's All About Them: Customer-Focused Messaging" for the tonight's SDForum Marketing SIG at DLA Piper Silicon Valley. Mary offers a messaging framework for moving beyond product-centric features and product-centric benefits to demonstrating your understanding of a prospect's problems, needs, and wants. If you want to see more [...]

By | 2009-02-08T16:14:11+00:00 November 13th, 2006|Events|2 Comments