Custom Centric Marketing Means Shifting to “Resolution Messages”

Mary Sullivan addressed "Customer Centric Marketing" last Monday, providing a number of examples of marketing messages based on the customer's operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary [...]

By | 2009-12-21T01:08:38+00:00 November 16th, 2006|Events, skmurphy|0 Comments