Here is one question I get asked all the time:

Is Blogging worthwhile way to promote your business or just a big, newfangled time suck?

Our short answer is that you need a website for your business: one of the easiest ways to manage it and keep it up to date is to use a blogging platform to manage your site. Instead of a “What’s New” page just say “Blog.” Once it’s set up you should have a simple editor available to edit any page on your website or add new pages.