Last week I attended Marketing Strategies in a Down Economy by Steve Moore. Steve stressed the importance of why you are different than your competition. One key differential can just be the reason why you started your business: what is the passion you bring to this business?
Following that meeting, I updated our website home page. Here are the questions I hope our home page answers:
- Who we are?
- What we do?
- What type of clients we work with?
- What type of projects we take on?
- Why we started this business?
- Why existing clients use us?
This should be a good list for most businesses.