Last week I attended Marketing Strategies in a Down Economy by Steve Moore. Steve stressed the importance of why you are different than your competition. One key differential can just be the reason why you started your business: what is the passion you bring to this business?

Following that meeting, I updated our website home page. Here are the questions I hope our home page answers:

  • Who we are?
  • What we do?
  • What type of clients we work with?
  • What type of projects we take on?
  • Why we started this business?
  • Why existing clients use us?

This should be a good list for most businesses.