Most powerful insights are simple, and can be communicated in simple terms using practical examples, diagrams, and rules of thumb.
Most Powerful Insights are Simple
“Little by little, one travels far”
J.R.R. Tolkien
Theresa Shafer, one of my partners in SKMurphy, advised me recently that “most powerful insights are simple.” It was by way of encouragement to simplify and focus my blog posts.
She continued her critique: “If you can’t get your point across in a hundred or two hundred words why do you think another thousand and a half dozen hyperlinks is going to make it any clearer?”
You have to take your inspiration where you can find it. I plan to keep my blog posts more succinct in 2011 than years past.
PostScript Feb-15-2025: I think my posts have become somewhat more focused but not much shorter. One challenge with a 200 word target is that for SEO you need to target a length of 300 words. Most of my posts are 600-2,000 words but some run much longer.
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