December 2010

Virtual and On-Line Are As Superfluous As Horseless and Electric

I think “virtual team” is rapidly becoming redundant: just as “horseless carriage” became car I think “virtual team” will become just team. Most project teams will have a virtual component (e.g. on-line workspace, chat histories) and geographically remote members, if only to involve suppliers, partners, and customers more seamlessly. More broadly I think that virtual …

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Let Men Their Songs Employ

I have been thinking about different kinds of teams and team work. For example a choir has sheet music (“Let Men Their Songs Employ”) that predefines the content and timing of each person’s contribution. In a different way the script for a play outlines the content and sequence of each actor’s part.

Customer Development Requires a Willingness to Be Surprised

Customer Development Requires a Willingness to Be Surprised And by “surprised” I mean: able to admit that your assumptions are wrong open to new insights from prospects willing to change your plans for your product or your startup willing begin again with a better frame of reference Inspired by Bob Lewis’ “Holiday Card to the …

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Keeping the Ball Rolling With Prospects

Most of our clients offer complex software products, frequently in combination with some amount of consulting services. Their sales are not the results of credit card transactions but a complex orchestrated sales process. Frequently their prospects need to see a custom demonstration or a benchmark that relies on their own data, not just the standard …

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Narrowcast Early Product Announcements

My bias is to “narrowcast” in the beginning. Choose websites, forums, newsgroups that are tightly focused on your target market. You attract less competition, your message cost is normally cheaper per prospect, and you often learn faster by taking part in the conversations in a focused community. It’s not so much about being stealthy as …

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