Whether it’s in a conversation with your team, with prospects, partners, or customers, the ability to sketch and to encourage them to collaborate on a sketch of the issue that you are discussion can be very helpful. It can be on a white board in a conference room, on a sheet of graph paper, or even the proverbial “back of the napkin.”
One good book that has a number of powerful yet simple models for sketching problems is Dan Roam’s “Back of the Napkin” (available on Amazon at http://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures/dp/1591843065 ).
We are offering a webinar on lessons applied from the book to customer development on Wed-May-11 at Noon PDT http://www.eventbrite.com/event/1574022945
This is part of a series of webinars on popular books, articles, and blog posts that will involve a panel discussion of actionable insights and practical take aways for your startup. Joining me for this webinar are Charles Baugh, who was formerly the director of Knowledge Products at Cisco, and Terry Frazier, the CEO of Cognovis.
I hope that you can take part, if you would like to suggest a book or article that has given you practical insights for your business or take part in a future webinar as a panelist please contact me directly.