Q: Help! I Can Only Find Laggards in My Target Customer Segment
Entrepreneurs are often quick to characterize prospects who don’t see the benefits of their new shiny technology as laggards. Sometimes that’s the case, but often the product presentation does not present benefits that are either relevant or compelling. Laggards get a lot of bad press in the startup community, but their reasons not to change […]
Q: Help! I Can Only Find Laggards in My Target Customer Segment Read More »