90-day Plan for Blogging from “Getting More Customers” Workshop

Written by Theresa Shafer. Posted in Blogging, Customer Development

One of the strategies we cover in our Getting More Customers workshops is blogging.

Below is a 90-plan developed by a workshop attendee last year, anonymized and presented with permission. Actual implementation took more than 90 days but he has been blogging for a little less than a year and has 60 blog posts that have been gathering readers. He also uses the blog to answer questions that keep coming up, treating it like a FAQ in progress.

Any good action plan builds on your existing strengths and successes. If you are comfortable with writing, a blog is a good way to gently remind your prospects that you are out there and are available to help them when they have a problem.

Here is the blank worksheet he filled out, answers in italic

One Page Customer Development Plan

Chose the techniques you are going to implement and have a plan! Figure out how you are going to measure it and track the outcome.

Objectives:

  • Who are the NEW customers you want to attract?
    want to target customers in financial space
  • How will you develop NEW business?
    use blog as a way to reach and influence prospects
  • How will you grow EXISTING business?
    same

90-day Plan

2 weeks: Identify blogs where I can guest blog or comment on

4 weeks:

  • Select blog software and domain name
  • Check out at TypePad, WordPress, Blogger
  • Does my hosting service have one?
  • Comment on other blogs – 3 times/week (Can I keep this up?)

8 weeks:

  • Develop a plan for one/week blogging topics
  • Start writing one blog per week

13 weeks:

  • Start my blog
  • Write one blog a week on my blog
  • once a week comment on someone else blog (linking to my)

We checked in with him briefly at each of the milestone dates (basic follow-up is included in the workshop fee) and recently spoke with him now that he has been blogging for about 10 months to get his assessment of the results achieved.

I got busy so it took about 5 or 6 months to do. It takes a lot more planning, reading and thought than I anticipated that it would and readership is smaller than I would like (at least compared to our newsletter). I need to get better at commenting on other blogs. When I am busy this is the first thing to fall off, yet it is critical to building my readers. I have seen it boost my website traffic but I have not seen it generate sales leads directly yet. It was been useful to answer inquiries we get by writing a blog post, and doing this has made them easier to re-use. It’s also been helpful when we wanted to respond quickly to an event (e.g. an acquisition) that our customers and prospects are looking for a quick take on. But it’s a different writing style from a forum post or a newsletter article that requires practice to master.

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