Archive for June 11, 2015

Jen Berkley Jackson on Win Loss Interviews

Written by Sean Murphy. Posted in Sales, skmurphy

I have known Jennifer Berkley Jackson of The Insight Advantage for the better part of  a decade. I met her at a Breakfast for Management Consultants and have stayed in touch ever since. She wrote a great blog post last year on “Win/Loss Analysis, Your Secret Weapon for Success” and we recently sat down to discuss win loss interviews in more detail. What follows is an edited transcript of the conversation.

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