Cohan’s Great Demos 080308

For next Great Demo Seminar by Peter Cohan see

Create and Deliver Surprisingly Compelling Software Demonstrations
“Do The Last Thing First” — the recipe for a Great Demo!

This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As a part of your workshop registration, we will also follow up via e-mail and brief phone calls to track your progress.

This seminar outlines a framework for the creation and delivery of improved demos and presentations to enable increased success in the marketing, sale, and deployment of software and related products. Whether it’s face to face, in a webinar, as a screencast, or as a self-running demo the ability to present the key benefits of your software product is essential to generating prospect interest and ultimately revenue. Peter Cohan of The Second Derivative gives us the recipe for a Great Demo!

When: Saturday Mar 8, 2008, 8:00am – 1:00 pm
Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129
Cost $40 After March 1 $60 (includes breakfast, lunch, copy of Peter Cohan’s “Great Demo!” book)

click here to Register

“Peter Cohan’s Great Demo method really works. It helped us win DEMOgod, and it has allowed us to explain our offering much more clearly to prospects.”
Chaim Indig, CEO, Phreesia
(See “DEMOgod Winner Phreesia Praises Peter Cohan Training“)

ABOUT THE SPEAKER: Peter Cohan, Principal at Second Derivative
Community Web Site:

Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005.

Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry.

Peter has experience as an individual contributor, manage and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


  • 8:00 AM Breakfast & Registration
  • 8:30 AM Workshop begins
  • Noon Lunch & De-brief
  • 1 PM Wrap up

In response to requests for assistance on demo delivery we have added an afternoon session to our March 8 Great Demos workshop. If this is your first exposure to the Great Demo come for the morning and get a great overview of the methodology and stay for the afternoon if you would like an opportunity for more interactive training on advanced topics such as multi-solution, multi-player demonstrations, and vision generation demonstrations. The advanced topic session as covers real life issues like handling bugs, crashes, and time challenges.

This is an interactive workshop with Peter Cohan is only available to people who have already attended the morning session or a previous Great Demo session in 2007.

When: Saturday Mar 8, 2008, 1:00 – 5:00 pm

Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129
Cost $40 After March 1 $60

click here to Register for the Advanced Topics

Advanced Topics Agenda:

  • 1 PM Advanced Topics
    • multiple solution demos
    • presenting to a mixed audience with different needs or information requirements
    • vision generation demonstrations
    • handling bugs, crashes, and time challenges.
  • 5 PM Wrap up

Seating is Limited Due to the demand for these small business workshops we ask you to please reserve your seats on-line. These are intensive sessions and we ask that you arrive at least 15 minutes before 8:30AM start time to ensure you will have a seat and won’t disrupt the session once it is underway. We will serve breakfast from 8 to 8:30. After 8:15 AM, no seats can be guaranteed. Any empty seats that have not been claimed by 8:15 AM will be made available on a first come, first served basis (you may pay at the door with cash or a check).

For more information: Theresa Shafer 408-252-9676

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