Crossing the Chasm – Look for a Niche in a Lot of Pain
Ev Rogers’ seminal book, “Diffusion of Innovation” describes how people adopt innovations, e.g. new technology. He assumed a normal distribution of risk aversion. Geoffrey Moore’s insight was the chasm: the early majority is not influenced by early adopters, they want the comforts of an established market. Human nature is risk averse: most of us don’t like change. We […]
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