One Name or Two for Product and Company

Athol Foden was a guest speaker at today's Bootstrapper Breakfast and he brought his passion for naming and deep knowledge of the issues that around it. One question that came up this morning--and comes up with a lot of very early stage teams--is whether or not to name the company [...]

By | 2009-05-05T09:03:43+00:00 December 7th, 2007|skmurphy|1 Comment