Other Customer Development Models

In "The Challenges of Measuring Non-Existent Markets" Scott D. Anthony outlines four principal challenges in measuring non-existent markets: Data does not yet exist. When a market doesn’t exist, there are no baseline market research reports or time-series data sets to analyze. Lack of comparable products. Without existing data, there is [...]

By | 2015-10-30T13:58:06+00:00 February 9th, 2009|3 Early Customer Stage, Customer Development, skmurphy|4 Comments