Archive for March 25, 2010

Solve Real Problems That People Will Pay For Where You Add Unique Value

Written by Sean Murphy. Posted in skmurphy

Tien G. Nguyen suggested three filters for a good business idea:

  1. Solve a problem that he has personally.
  2. Solve a problem that customers will pay you immediately to solve.
  3. Solve a problem that is a real one for customers.

What I think he is looking for in #1 is a problem that he has some useful knowledge about.  Another way to say what I mean is that it should be become something that he can add unique value to, based on experience, expertise, or skills.

I think it’s stronger if  you reverse the order to be:

  1. Solve a real customer problem,
  2. That they are willing to pay for,
  3. Where you add unique value (know-how, experience, or expertise) to the solution.

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