We are trying an experiment tomorrow, instead of a book we will be talking about a short (200 words) but insightful blog post by Seth Godin “Texting While Working” that addresses several challenges many bootstrappers wrestle judging by the breakfast conversations I take part in.
Our panel:
- Organizer: Francis Adanza, Dir. Professional Services, LeadFormix
- Carl Ludewig, Ludewig Multimedia
- Tim Rice, Preach Media
- Sean Murphy, SKMurphy
We plan to address these questions that the blog post raised, as well as any that the audience wants to ask:
- How do you resist the temptation to multi-task or do “busy work” instead of working on “The Hard Stuff” that differentiates your offering?
- How To Determine The “The Hard Stuff”?
- How do you benchmark yourself against the competition without growing complacent and without psyching yourself out?
- What low value task are you prone to: E-Mail, desk/office cleanup, LinkedIn/Facebook, Hacker News,…?
- What is second?
- What are you now working on to improve?
- How do you “raise the stakes?”
When: Wednesday September 28, Noon PDT
(9:00 a.m. Hawaii, 1:00 p.m. Mountain, 2:00 p.m. Central, 3:00 p.m. Eastern)
More Info: “Book Club Discussion: Seth Godin’s ‘Texting While Working’”
Video from Texting While Working
Tim Rice of Preach Media, Carl Ludewig of Ludewig Multimedia, and Francis Adanza of Leadformix join Sean Murphy to discuss Seth Godin’s “Texting While Working” and what they are doing to maintain focus on work that differentiates their products. Part of the SKMurphy Book Club for Business Impact series.
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