Appreciative Inquiry Mind Set Essential to Customer Discovery

Appreciative Inquiry is a mind set that is essential in customer discovery. It encourages you to look for what’s working in an potential customer’s organization and “work with the grain of the wood.” It enables you to build on demonstrated strengths and accomplishments in framing your solution to a critical [...]

By | 2015-08-01T11:56:20+00:00 October 16th, 2011|3 Early Customer Stage, Customer Development, skmurphy|7 Comments