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A Beta Customer Is Not A Tester Or A User But An Early Customer

Beta customer conflates three categories of people who are using your product in a way that’s not healthy for your long term business prospects if you are selling to business users, in particular early adopter or pragmatic enterprise users. […]

By Sean Murphy| 2018-08-01T14:47:34+00:00 April 2nd, 2012|3 Early Customer Stage, Favorites, skmurphy|2 Comments
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