Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  "Working Minds: A Practitioner's Guide to Cognitive Task Analysis" by Gary Klein et. al. and I had an epiphany [...]

By | 2014-08-15T23:49:10+00:00 May 30th, 2012|3 Early Customer Stage, Books, Rules of Thumb|1 Comment

Memorial Day 2012

On Memorial Day 2012 in we commemorate those who died in the service of our country. I offer some excerpts from Lt. Col. Michael Strobl’s account of escorting the remains of a Marine killed in combat in 2004 for you to meditate on. […]

By | 2018-07-13T22:38:18+00:00 May 28th, 2012|Quotes, skmurphy|2 Comments

Jim Manzi: Focus on Delivering Value to Customers at a Foreseeable Profit.

Jim Manzi, founder of Lotus and Applied Predictive Technologies, advises entrepreneurs to "Focus on delivering value to customers at a foreseeable profit" in "How to Succeed in Business by Really, Really Trying." How to Succeed in Business by Really, Really Trying. It's a great article and also on the limits of advice [...]

By | 2018-11-07T17:43:00+00:00 May 25th, 2012|3 Early Customer Stage, 4 Finding your Niche|3 Comments

The Wit to See and Understand Objective Reality

Here is a second excerpt from Readme; this one is suggests that a shared situational awareness enables fluid coordinated action at a team level. Stephenson makes explicit reference to the OODA loop earlier, one character describing how the loop collapses to "observe-act" when the rapid action is required: orientation is [...]

By | 2012-05-23T19:50:36+00:00 May 24th, 2012|skmurphy|1 Comment

Tristan Kromer Joins Book Club’s Panel on Networking Skill Development

We continue our review of "The Innovator’s DNA" by Jeff Dyer, Hal Gregersen, Clayton M. Christensen with a focus on networking, which the author's define as seeking serious conversation with individuals from diverse backgrounds, experiences, and expertise.  Here is a  quote by Ronald Burt on creativity from idea brokerage  (condensed [...]

By | 2013-06-25T16:03:28+00:00 May 15th, 2012|Books, Events|0 Comments

Book Club: Chapter 5 – The Innovator’s DNA

Call-in Book Review recorded on May 16, 2012 Tristan Kromer, Steve Hogan and Sean Murphy discuss the book and specifically Chapter 5 on networking. Chapter 5: Discovery Skill #4 Networking The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The Innovator’s DNA is an essential [...]

By | 2014-08-02T21:16:10+00:00 May 14th, 2012|Books, Events|5 Comments

Founders Story: Arun Kumar of Kerika

The following interview is constructed from e-mails and skype calls from February to April 2012 with Arun Kumar of Kerika. See also this video: and the Kerika blog for more info on Kerika. Q: Can you talk a little bit about your background I started off as a Physics [...]

By | 2015-01-14T20:52:56+00:00 May 10th, 2012|Founder Story, skmurphy|1 Comment