Month: June 2012

Father’s Day 2012

After my first son was born a friend recommended that I read “The Measure of a Man: Becoming the Father You Wish Your Father Had Been” by Jerrold Lee Shapiro. It was very good advice that I now pass on for Father’s Day.

How To Run Experiments That Improve Your Business – On-Line Book Club June 20

Tomorrow, we complete our coverage of “The Innovator’s DNA”. We have a great panel who will share their tips and lessons learned running experiments that improved their products and business models. Michael Fern, CEO of Intigi, Inc. Edith Harbaugh, Product Manager at Tripit, Inc. Steve Hogan, Managing Partner at Tech-Rx, Inc. Sean Murphy, CEO at …

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Great Demo! Demonstration Effectiveness Workshop

OVERALL OBJECTIVES Establish a framework, including skills and processes, to create and deliver improved software demonstrations to increase success in the sales and deployment of your organization’s offerings. Sub-objectives: Improve demonstration quality and effectiveness, by implementing a standard process and tools for demonstrations. Establish and communicate clear objectives for each demo. Increase probability of success …

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Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more …

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