Are You Using Cognitive Task Analysis for New Market Exploration?

3 Early Customer Stage, Books, Rules of Thumb / By /

Review of key elements of Cognitive Task Analysis–Knowledge Elicitation, Analysis, and Knowledge Representation–with applications to market exploration. Are You Using Cognitive Task Analysis for New Market Exploration? I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I […]

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