Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  "Working Minds: A Practitioner's Guide to Cognitive Task Analysis" by Gary Klein et. al. and I had an epiphany [...]

By | 2014-08-15T23:49:10+00:00 May 30th, 2012|3 Early Customer Stage, Books, Rules of Thumb|1 Comment