Month: March 2012

Startup Stages Overview Video

This is Sean Murphy for SKMurphy, Inc.  I want to talk to you about our startup stages model and understanding that risk reducing milestones that separate each stage. We break the startup journey into five stages.  In each stage you will explore different options and converge on a key risk reducing milestone. Starting from idea …

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Structuring Business Relationships: Employees, Contractors, Alliances, Partners and Co-Owners

Relationships can be very instrumental in the success of a consulting practice. When building a practice, consultants need to build business relationships with a variety of potential partners. Understanding the power of these relationships — and establishing trust and confidence — is one of the keys to growing your business effectively. Sean Murphy is the …

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Linkedin, Twitter, and GMail Need a Read Only Password

I have been exploring the use of several analysis applications that could access my LinkedIn account, my twitter account,  and my GMAIL account. They want to help me leverage private information that requires my account password. So far so good, except that LinkedIn, Twitter, and Gmail don’t appear to have any provision for just granting …

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Small Wins Enable Larger Wins

Early focus on a niche market (a small market) enables a startup to achieve “small wins” faster (and experience “small losses” instead of large ones).  Over time these accumulate into larger wins.

Honor Customer Commitments To Avoid Poisoning the Well

“In a small way, every talent acquisition poisons the well for future, bootstrapped startups. It erodes the confidence of users and potential customers. People put their company blog on Posterous, they add their business to GoWalla, they gave AdGrok a few hours of their time, etcetera, etcetera. I’m not saying I would turn down the …

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Self-Publishing Often Marks The First Generation of New Knowledge

The first observation of a new insight is often published in a lab notebook or personal journal or as notes from a meeting that captured an anecdote. Self-publishing often marks the first generation of new knowledge because “new” is often hard to comprehend and not accepted by the status quo or established publication channels. If …

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Founder Story: Linc Jepson, 74ze

This originally appeared in my “Entrepreneurial Engineer” column in EETimes as “Linc Jepson’s 74ze leverages Russian and American engineering talent to persevere” on Jan-18-2011. I have added some additional hyperlinks in this version. Linc Jepson studied Electrical Engineering at Tufts and after he graduated with his BSEE he was drawn to Silicon Valley’s technology boom …

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Pretotyping – Techniques for Building the Right Product

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $0.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques …

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Sketching The Likeness Of An Imaginary Business

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of …

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