Founders Must Engage in Customer Discovery Conversations To Close Early Sales

Technical founders are tempted to look for a channel partner or hire an experienced sales person to make their early sales. This is often problematic for several reasons. It’s hard to assess/develop a channel without a clear picture of your target customer and the value proposition that your solution offers. Developing that clear picture requires …

Founders Must Engage in Customer Discovery Conversations To Close Early Sales Read More ยป