Archive for June 2, 2011

How To Determine Your Competition During Customer Discovery

Written by Sean Murphy. Posted in 3 Early Customer Stage, Customer Development, skmurphy

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they are currently doing to meet the need that they anticipate your offering will fulfill.

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