We did an end of year de-briefing session an concluded that that the following changes had a things that had a positive effect on our business in 2006.
- Adding a logo to Business Cards
- Backgrounder (now in about SKMurphy, Inc. page)
- Improving Our Website
- LinkedIn Contacts
- Bootstrapper’s Breakfast
- “12 Books for the Busy CEO” Talk at SDForum Marketing SIG
“The right way to build a company is to experiment in lots of small ways, so that you have plenty of room to make mistakes and change strategies.”
Vinod Khosla quoted in “What Does Vinod Khosla Know About Web 2.0 That Others Don’t?“
As an old friend used to say “easy to say, very hard to do.” What experiments are you running this year to improve the credibility of your business?