A Good LinkedIn Profile Is Important
One of the things that we always review with founders is their LinkedIn profile. It’s important for a several reasons:
- Prospects will check it either before they contact you or as they are doing more background checking on your company.
- The testimonials that are posted there have authenticated authorship and should also be posted on your website.
- It’s a convenient mechanism for reconnecting with old co-workers and other folks you have had prior shared success with.
Short Checklist for Professional Profiles
- Photo: are you smiling and wearing professional attire?
- Experience – results achieved not just positions held
- Skills / Expertise
- Where to next: your profile will be one of the first stops for people researching you: use it to point to relevant links you want to highlight.
LinkedIn is a great resource and a solid arm of any job hunting strategy. The great thing about LinkedIn is you can then import your profile into other more targeted platforms that are not just about job hunting. This saves time and you only have one profile to maintain.
That’s what we have over Xuropa.
So, Sean, you’re the one getting everybody using LinkedIn!!! I was wondering why I had received so many invitations to connect in the last month or so.
Seriously, I credit the economy (what else) for “encouraging” people to start networking proactively using tools like LinkedIn. I have indeed received many more invitations recently.
LinkedIn is great in that it really is for professionals and a trusted source. I don’t contact anyone I don’t know personally until I’ve checked him/her out on LinkedIn (recruiter, sales person, potential client/partner).
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