Lindsay Robertson Do’s and Don’ts for On-Line Publicity
Great post by Lindsay Robertson on “The Do’s and Don’ts of Online Publicity, For Some Reason” where she lists nine rules of thumb for getting publicity. Here were my top three from here list, but read the whole thing piece:
- FOR IMMEDIATE RELEASE means FOR IMMEDIATE DELETE to any blogger with any influence. Period.
- A blogger’s resistance to marketing/publicity is directly proportionate to his or her influence as a blogger.
- A Monkey Can Send a Mass Email: Build Relationships and Understand What Your Real Job Is
Postscript Jan-1-2026: One more that stands out a more important
Don’t Lie, Part 1: Similarly, this kind of thing (which I received yesterday from a real PR company) should never, ever be done. It’s all bullshit, of course, but I’ve bolded the outright lies:
Hey Lindsay!
How are you doing? I checked out your site and I love everything you have going on there. I also checked out your other sites you posted as well. You have a lot of my favorite bands and even some I didn’t know of, but now discovered thanks to you.
I have an artist that I hope YOU will enjoy…
It’s best when pretending to write a personal email, you don’t reveal yourself to be a total phony. (Also, though I enjoy them in a FAIL way, please don’t send emails that begin “Dear Perez.”)
SKMurphy Take 15 years later: It’s unfortunate that far too many marketing folks and entrepreneurs are using new AI capabilities to generate more detailed “fake personal” outreach emails.
Some related posts:
- “Tips for a Startup’s Early Press Releases“
- “A Conversation With Ed Lee on the Changing Media Landscape for EDA“
- Clay Shirky’s July 13, 2009 post “It’s not An Upgrade It’s an Upheaval“