Engineering Your Sales Process Workshop at 2012 Lean Startup Conference

Written by Sean Murphy. Posted in Events, Sales

I was invited to give a workshop the day after the Dec-3-2012 Lean Startup Conference and have teamed up with Scott Sambucci to offer a revised and improved version of our “Engineering Your Sales Process.” Here is the overview for this half day workshop:

All companies, even those that take a lean approach, face these problems in B2B sales:

  • You can’t get potential customers to call back
  • They won’t make a decision
  • They seem to like a ever-ending beta, but they will not buy
  • Your deals stall

This interactive workshop will help you learn from these problems by using conscious planning and experimentation. Traditional sales training stresses “every no moves you closer to a yes.” Our approach to engineering your sales process says instead, “What looks like noise is often actually data.” Designing and debugging a repeatable sales process is key to a sustainable business, and we’ll address how to diagnose common problems to determine likely root causes. You will leave with a scientific approach to understanding your customers’ needs and their buying process so that you can scale your business in harmony with it.

You can register at

Trackback from your site.

Comments (1)

Leave a comment

Quick Links

Bootstrappers Breakfast Link Startup Stages Clients In the News Upcoming Events Office Hours Button Newsletter SignUp