Good Surveys Spark Conversations, Poor Ones Exhaust Prospects’ Patience
About once a week or so I get a request that looks like: Can you please fill out my 40 question survey to help me understand the market need for my new B2B product? Here’s the thing. In B2B market you want the survey to start a conversation not to extract as much info as …
Good Surveys Spark Conversations, Poor Ones Exhaust Prospects’ Patience Read More »