Peter Cohan: Discovery Conversations Enable Effective Product Differentiation

Peter Cohan has a very insightful new article out, “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How”, that outlines how to use discovery conversations to enable effective product differentiation.  What follows are some excerpts with additional commentary but the entire article is worth reading. […]

By | 2015-06-09T22:16:30+00:00 September 18th, 2013|Demos, Events, skmurphy, Workshop|1 Comment