Dr. Alastair Hood, PhD, CEO of Verdafero, was our featured attendee at this morning’s Bootstrapper Breakfast® in Palo Alto.
He offered a candid assessment of lessons learned bootstrapping Verdafero since 2009. The Verdafero platform is used by businesses to capture, analyze, visualize their waste, water, and energy utility bills. It allows them to compare locations normalized for temperature and key business transactions (e.g. nightly occupancy for a hotel, pizzas sold for a pizzeria, daily check-ins at a health club, etc..).
Here are my notes for his remarks: