Archive for February, 2016

Quotes for Entrepreneurs–February 2016

Written by Sean Murphy. Posted in Quotes, skmurphy

You can follow @skmurphy to get these quotes for entrepreneurs hot off the mojo wire or wait until they are collected in a blog post at the end of each month. Enter your E-mail address if you would like have new blog posts sent to you.

Leap Year: What Are You Going To Do With The Extra Day?

I signed up for an advance copy of Ash Maury’a Scaling Lean at leanstack.com/scaling-lean-book/ and read it this month.  I think this a significant book for entrepreneurs, especially bootstrappers. I have included three quotes from Ash in this month’s roundup.

Anything You Want By Derek Sivers

Written by Sean Murphy. Posted in Books, Founder Story

Derek Sivers promises that his slim book “Anything You Want” is a one hour read that summarizes 10 years of his entrepreneurial experience into 40 lessons for a new kind of entrepreneur. It’s a practical book that’s well organized and easy to read. It took me much longer than an hour to actually absorb the lessons he offers here–I found myself thinking about it for several days after I read it–if only because he offers profound insights not quick tips. But I knew after I read the first chapter where he summarized his key lessons learned it was a book I would be recommending to other entrepreneurs.

Getting More Customers Workshop April 23, 2016

Written by Sean Murphy. Posted in 3 Early Customer Stage, 4 Finding your Niche, 5 Scaling Up Stage, Lead Generation, skmurphy, Workshop

We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.

Getting Better at Customer Discovery Conversations

Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, Customer Development, skmurphy

Getting better at customer discovery conversations requires preparation, practice, note taking, and follow-up. It can also be tremendously helpful if you can arrange for a partner who can observe, contribute,  take notes, and de-brief with you. Even if you are a solo entrepreneur “trade interviews” with another entrepreneur: agree to help them with one of their interviews if they will help you with one of yours. Here is a recent exchange I had during an office hours edited for clarity.

Am I Making A Fool Of Myself?

Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, checklist, Rules of Thumb, skmurphy

One of the most common questions I hear in conversations with entrepreneurs at a Bootstrapper Breakfasts, in Office Hours calls, or with clients–and not infrequently from myself when comparing notes with peers–is, “Am I making a fool of myself?” Here are some questions you can use to clarify your situation when you are starting to feel like a fool.

Customer Development: Scouting A New Market

Written by Sean Murphy. Posted in Customer Development, skmurphy

There are no undefended markets. Established markets are characterized by entrenched competitors who have strong brand identify and deep customer relationships. Although Bill Hewlett always strove to “attack the undefended hill,” the reality is that any market worth having is at least lightly defended by the status quo of current alternatives. When scouting a new market you have to determine where you can make a clear contribution that will differentiate your offering from the alternatives currently available–including “doing nothing.”

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