Rock Paper Scissors

Technology markets look like a game of rock paper scissors. Startups have to find an effective counter to a competitor’s offering not just a slightly better version. Their pebble cannot beat the incumbent’s rock, they have to use paper (and scissors is a really bad idea).  […]

By | 2018-07-17T22:39:23+00:00 January 15th, 2016|4 Finding your Niche, skmurphy|3 Comments

Alastair Hood: Lessons Learned Bootstrapping Verdafero

Dr. Alastair Hood, PhD, CEO of Verdafero, was our featured attendee at this morning’s Bootstrapper Breakfast® in Palo Alto. He offered a candid assessment of lessons learned bootstrapping Verdafero since 2009. The Verdafero platform is used by businesses to capture, analyze, visualize their waste, water, and energy utility bills. It [...]

By | 2016-01-12T14:27:38+00:00 January 8th, 2016|skmurphy|4 Comments