Month: March 2016

Think Twice Before Saying

Someone recently sent an E-mail began “At the risk of sounding like an infomercial…” to a list several thousand subscribers that I am a member of and I was moved to write down a list of phrases to think twice before saying (or writing). 

P. T. Barnum’s Golden Rules For Making Money

P.T. Barnum wrote “The Art of Money Getting: The Golden Rules for Making Money” in 1880 at the age of 70 when he was already an accomplished businessman, politician, philanthropist, and author–after his hugely successful 1855 autobiography “The Life of P.T. Barnum: Written By Himself.”  Barnum’s 21 golden rules for making money was a codification of …

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Q: How Do We Get A Business Prospect To Talk To Us?

Each interaction with a  business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of strangers. This may work in …

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When You Are No Longer The Smartest Person In The Room

You may have been the smartest person in the room for a long time, but getting into a room with a customer changes that because a key knowledge domain of interest is the customer’s situation and needs. Here are some suggestions for how to keep learning instead of acting like the smartest person in the …

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