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Month: April 2016
Here are two explainer videos Verdafero has produced: the first is intended for REIT executives, the second for general managers of hotels. They condense key symptoms for a customer need or problem and the impact of Verdafero on the bottom line.
The Palo Alto Bootstrapper Breakfast® on Fri-May-6 features Moe Arnaiz, CEO of eMOBUS, and Mathieu Guilmineau, CTO of eMOBUS. They are going to share lessons learned bootstrapping eMOBUS through several evolutions in service model and technology infrastructure to a recent acquisition by Asentinel.
Be clear with customers about what is on your product roadmap. We recently did some win/loss interviews for a client to collect stories on why a customer purchased–and why a prospect failed to purchase. When we asked one customer about the quality of their support we got an answer that was initially a little surprising: “We …
Verdafero adds predictive analytics to enable commercial property owners to forecast utilities costs for individual buildings or a portfolio.
Kenopsia is a neologism coined by John Koenig for “the eerie, forlorn atmosphere of a place that’s usually bustling with people but is now abandoned and quiet” like the “bare ruined choirs” of Shakespeare’s Sonnet 73. What follows is one of my “Spiritual Sundays” posts. It’s a meditation on loss and impermanence.
Dr. Donald Barnhart of Optica Software walks through the new bidirectional interface between Optica and BeamWise that allows Optica users to create 3D mechanical models, assembly drawings, and costed bill of materials for their designs.
SKMurphy March/April 2016 Newsletter This blog post summarizes our March/April 2016 newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Lead Generation Before you can close a deal you need the phone to ring–you need leads. This issue we look at lead generation. Special Offer if you are in Silicon Valley: …
Recently, we worked with a startup on team building as they wrangled with the rapid growth of their business. They needed bring on new team members and wanted them to be productive and effective as quickly as possible. Working with the leadership team we reviewed Bruce Tuckman’s four stages of team development.
IVALA‘s canine echocardiography simulator let’s you view a CT canine heart in any plane using your keyboard or the sensors from within your mobile phone. This is part of IVALA’s 3D Veterinary Learning Lab and their mission to “harness the power of the latest in 3D visualization technology to build confidence in clinical understanding and practice.”
Trying to take on established competitors using their same business model and value proposition is called “attacking a walled city.” It’s important to understand what your customer is actually paying for and find some way to offer a different value proposition.
A common mistake technical entrepreneurs can make is to focus on what’s easy to build, and enter a market with dozens of competitors without thought to differentiation. Or to hope that by making it “free” they can make money by selling ads.
I have learned the hard way whenever I wish for smarter prospects it means I need to improve my presentation, demo, or proposal: whatever it is that I have offered them that they didn’t understand, or believe, or decide to act on.