Engineering Your Sales Process

Tues, Oct 14, 2008 9:30 AM – 1:00 PM

Fortis General Counsel, One Lagoon Dr Suite 100 Redwood Shores CA 94065
Register :

Building a repeatable sales process is key to a sustainable business, understanding how to scale your sales process is key to revenue growth. Learn how to synchronize your sales process with your customer buying process. We will look at ways to shorten your sales cycle. This highly interactive session allows you to analyze and debug your sales cycle.
Cost (includes breakfast & lunch):

  • $95 early registration
  • after Oct 1 $125
  • after Oct 12 $250

Register :

Topics we will cover:

  • Your Customer’s Buying Process
    • Understand
    • Believe
    • Act
  • Your Sales Process
    • Sales Funnel: Lead Generation through Closing
  • Techniques for Shortening the Sales Process
  • Analyzing and Debugging Your Sales Process

As a part of your workshop registration, we will also follow up via e-mail and brief phone calls at two weeks, four weeks, 8 weeks, and 13 weeks to help you track your progress, You will leave with a one page action plan, a workbook, and 90 days of access to a private workspace with the workshop materials.

About the Workshop Leader
Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups, helping them explore new options and bring their businesses to new levels. His firm, SKMurphy, Inc., focuses on early customers and early revenue for software startups, helping engineers to understand business development.


  • 8:30 AM Breakfast & Registration
  • 8:45 AM Workshop begins
  • 12:30 PM Lunch & De-brief

Seating is Limited.

For more information contact: Theresa Shafer 408-252-9676

Comments (1)

  • SKMurphy » Engineering Your Sales Process May 14 is Sold Out


    […] Tomorrow’s “Engineering Your Sales Process” workshop is sold out: we are at capacity and cannot accept walk-ins. We will offer this workshop again in the fall. We are planning our second half and will be offering workshops both on an open enrollment basis and as custom engagements for one startup. There are advantages to both approaches: in the open enrollment model you get to compare notes with other teams–and there are always a number of good ideas and suggestions that come from the group critique–and in the custom version you can go a little deeper on the key issues that your team is wrestling with. […]


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