August 2008

Entrepreneurial Ideas

Robert May concludes his post on “Entrepreneurship: Don’t Drink the Kool-Aid” with the following If you want to be an entrepreneur, stop believing that ideas matter. That isn’t what entrepreneurship is about. Entrepreneurs aren’t idea people, everybody and their brother has ideas. Entrepreneurs are people that exploit ideas by matching them to market needs, executing …

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Networking and Referrals

This is a guest post on networking and referrals by Steve Moore of SPMSolutions. Networking and Referrals Networking and referrals continue to be the primary marketing strategy for many community-based small businesses (especially those with limited budgets). In contrast, many technology-oriented small businesses rely more upon on-line forums, social networking sites, user groups, etc. to …

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90-day Plan for Blogging from “Getting More Customers” Workshop

One of the strategies we cover in our Getting More Customers workshops is blogging. Below is a 90-plan developed by a workshop attendee last year, anonymized and presented with permission. Actual implementation took more than 90 days but he has been blogging for a little less than a year and has 60 blog posts that …

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