I will be a panelist for a GABA event on “Communications Today: Blogs, Email Etiquette and More” that will be held tomorrow night at SAP, Hillview Avenue, Palo Alto CA 94304; the event starts at 6:30 with networking–complimentary appetizers, beer, wine and soft drinks will be served–and the formal program at 7:30.

Moderator: E.J.Dieterle, CEO, YES Partners (Inc.)

Panelists:

Agenda:

  • 6:30 – 7:30 pm Registration / Networking
  • 7:30 – 9:00 pm Program
  • 9:00 – 9:30 pm Networking / Reception

My focus will be on the blogging issues. I hope to address at least some of the following:

  • What are blogs? What does the word mean and where did it come from? How new is blogging?
  • What does a blog have that a basic website doesn’t?
  • What is the “blogosphere”?
  • Why do small firms blog? What advantages does it offer them?
  • What’s the easy way for a small firm to get started blogging?
  • Why do large firms blog? What advantages does it offer them?
  • What are some examples of Fortune 500 firms with blogs?
  • Are there government blogs? Are there IT blogs? How many blogs are there?
  • Why does Google index new blog posts in minutes when it can take days or weeks for them to add my new webpage?
  • Are there special search engines for blogs?
  • What does the death of print magazines like InfoWorld and the shrinkage of magazines like Computerworld and EE Times mean for corporate blogs?
  • Computerworld published “Blogger Beware: The Legal Risks of Blogging” a list of ten allegedly worrisome issues related to blogs. What’s the difference between posting on your website and posting in a blog?

I will also be handing out an article on How do Blogs and Wikis Help Me Collaborate with My Customers? we recently published.

I hope to see you there if you have questions about how to leverage a blog for your business.