Archive for November 13, 2007

Your Pre-Viral Marketing Plan

Written by Sean Murphy. Posted in Rules of Thumb, skmurphy

Google’s acquisition of YouTube seems to have captured the imagination of a lot of entrepreneurs that we meet at various events, in particular everyone wants to start a consumer Internet or media oriented businesses based on “viral marketing.”

Here are a couple of key questions to answer for your pre-viral marketing plan, or what you are going to do before the customer acquisition cost goes to zero (note: this doesn’t always happen–alas it’s more the exception than the rule–which can lead to a situation where you are “buying Google Adwords to sell Google AdSense“).

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