Innovative, Robust, Seamless, Disruptive, and Patented

I am always puzzled when companies use adjectives like: Innovative Robust Disruptive Seamless Patented in their product descriptions, brochures, datasheets, website, marketing and sales decks, videos, trade show booth signage, presentations, etc... These are not adjectives that are on a prospect's "nice to have" checklist, much less their "should have" [...]