Matching Polypharmacy Solutions to Personas by Mary Sorber, NightingaleRx

By | 2019-11-23T21:55:45+00:00 October 10th, 2013|Clients in the News|0 Comments

An interesting talk by Mary Sorber, founder of NightingaleRX, providing a caregiver’s view of methods and technologies currently employed for what doctors call the polypharmacy problem and non-professionals often experience as a “big bag of pills”.

Related Blog Posts

  • Q: Should I Be an Entrepreneur? My perspective on what it takes to be an entrepreneur, this post was the result of an interview by Mary Sorber.
  • Qualitative Research: Problem Exploration for Lean Startups Key points from Mary Sorber’s presentation on “Qualitative Research: Problem Exploration for Lean Startups” at the Lean Culture meetup
  • How To Scale Up Qualitative Research Efforts:  Qualitative research that allows firms to understand unmet and emerging needs is now the bottleneck for the specification, development, and delivery of significant new products. This is the result of substantial investment in the last two decades in tools for software development, quantitative evaluative research, marketing and sales. This has fundamental implications for how product development, sales, and support operations need to be organized and to collaborate. This blog was the result of a three way collaboration with Jeff Allison, Mary Sorber, and myself.

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