Mary Sorber of NightingaleRX presented “Matching Polypharmacy Solutions to Personas” at IEEE-CNSV on Oct-1-2013
Matching Polypharmacy Solutions to Personas
by Mary Sorber, NightingaleRx
An interesting talk by Mary Sorber, founder of NightingaleRX, providing a caregiver’s view of methods and technologies currently employed for what doctors call the polypharmacy problem and non-professionals often experience as a “big bag of pills”.
Polypharmacy is defined as taking five or more medications simultaneously, or taking more medications than is medically warranted.
Older adults receiving home healthcare take an average of eight medications daily and nearly 40% of them use nine or more drugs.
As the number of prescription and non-prescription medications increases, so does the potential for problem caused by drug interactions or drug-disease contraindications.
Adverse drug reactions account for as many as 12% of hospital admissions in older patients.
Acute conditions are well-managed. Gap exists in chronic conditions in the home.
A persona is a fictional character created to represent a user type within a targeted demographic that might use your product in a similar way.
Related Blog Posts
- Q: Should I Be an Entrepreneur? My perspective on what it takes to be an entrepreneur, this post was the result of an interview by Mary Sorber.
- Qualitative Research: Problem Exploration for Lean Startups Key points from Mary Sorber’s presentation on “Qualitative Research: Problem Exploration for Lean Startups” at the Lean Culture meetup
- How To Scale Up Qualitative Research Efforts: Qualitative research that allows firms to understand unmet and emerging needs is now the bottleneck for the specification, development, and delivery of significant new products. This is the result of substantial investment in the last two decades in tools for software development, quantitative evaluative research, marketing and sales. This has fundamental implications for how product development, sales, and support operations need to be organized and to collaborate. This blog was the result of a three way collaboration with Jeff Allison, Mary Sorber, and myself.