A customer development interview should be treated as a conversation that may enable a future business relationship. The best outcome for an initial interview is that you can summarize what you have heard about their needs and constraints on possible solutions and they are interested in another conversation or can recommend others to talk to.

Here are some related blog posts on customer interviews and discovery conversations:

• “Customer Interviews: Allow Yourself To Be Surprised“
• Tips for B2B Customer Development Interviews
• “The Best Way to Get Feedback from Early Customers is a Conversation“
• “The Best Feedback from Your Early Customers is a Story“
• “Use a Wiki To Organize Customer Interviews“