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Crafting a Value Proposition

Q: I struggle with the value proposition for our product. Either I am too abstract “we offer a positive return on time invested” or too vague “help increase your ability to manage critical challenges.” Do you have any suggestions for how to frame or formulate a value proposition? Here a [...]

By Sean Murphy| 2017-02-15T19:53:57+00:00 November 5th, 2014|2 Open for Business Stage, 3 Early Customer Stage, Rules of Thumb, Sales|8 Comments
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