How To Look and Feel Authentic On Camera
The following is a guest post by Candis Lipe of Adminologist based on her key take-aways from a Mon-Sep-12 talk at WIC (South Bay) on “How To Look and Feel Authentic On Camera” by Stephanie Shaterian.
- Create a script in outline form with enough content for a video of 1hour 30 minutes. (a 2-minute video is less desirable).
- Select 2 to 3 pieces of information, broken up by thoughts.
- Be happy, content and comfortable as you rehearse your script over and over again (saying it out loud is important when rehearsing).
- The video does not all have to be shot at the same time. Short video segments can be shot in small increments and then transitioned into one Video.
- Good lighting is key. Depending upon the formality of the video you can consider a range of options including soft light boxes and green screen.
- Don’t wear Black or White, but instead wear neutral colors such as grey, tan, green, blue.
- Stay away from patterns and bright colors–unless bright colors are part of your personal branding.
- Wear something that you feel comfortable in.
- Bring a comb or brush for last minute adjustments to your hair.
- Sit or stand with a posture that communicates interest in the viewer, experiment with turning slightly for a side angle instead of head-on.
- Do not read your script to the camera (or teleprompter).
- Make sure to smile as if you are greeting someone.
- Treat the camera as a real person.
- It’s OK to look away briefly from time to time as you would in a real conversation. Looking directly into the camera is good but not staring continuously.
- Consider what emotions you want a prospect viewing the video to feel.
One Final Tip: Look Through Camera Like a Tunnel or Telescope
Stephanie sent a follow up newsletter where she suggested that instead of just looking at the camera, look through it like a tunnel or a telescope. And review the take before doing the next one so that you can get immediate feedback on how you look to your audience.